10 key contributors to your small business sustainability objectives
Be the first to comment on this postRoughly 2 percent of all CO2 emissions are generated by data centers and the web hosting industry is a main contributor to that statistic.
Large corporations are able to throw massive resources at achieving a certain level of sustainability that is perceived as valiant by the public. These businesses extend their reach and leverage their green efforts through strategic partnerships with organizations like Greenpeace, World Environment Center (WEC) or the U.S. Department of Energy. And they are sure to let you know. They also invest in capital-intensive solutions, such as low-energy microprocessor chips, solar panels, and LEED building certification. So how do small businesses go about transforming their company green and making a splash about it? These 10 contributors don’t require a lot of resources and can position your company before a business or consumer even enters your sales funnel.
- Measure your environmental footprint by analyzing monthly utility bills, calculating average monthly KWh usage, and using a greenhouse gas equivalencies calculator. (This is quicker than jumping through hoops to obtain the source breakdown from your energy provider)
- Plant trees to effectively offset your CO2 emissions. Either do this by yourself or partner with an organization. A climate change calculator can tell you how many trees you need to plant for your organization. Even extend this opportunity to customers at points of purchase like Codero did in April on its order form.
- Create a recycling program. Distribute collection bins and deliver to the nearest recycling center.
- Coordinate community service events for employees, especially on Earth Day and Arbor Day.
- Establish a green coalition to encourage community service. Benefits can include accountability, identifying synergies, and networking among the participating businesses.
- Investigate your supply chain. Have your partners gone green? What claims do they enable you to make? For instance, your dedicated server hosting provider could allow you to make sustainable IT claims.
- Avoid using styrofoam cups. styrofoam contains 57 known chemical by-products that pollute the air and ecosystems, is made with the non-sustainable resource petroleum, and takes nearly 500 years to completely dissolve. In addition, the base ingredient Styrene is a possible human carcinogen. Instead, kill two birds with one stone by investing in branded water bottles that employees and visitors can take home with them. Purchasing reusable bottles can also save you $$ in the long run.
- Turn everything off. Empower yourself and employees to turn off all lights and electronics when they aren’t needed. This can shave hundreds and even thousands of dollars off your business’ annual electric tab. Use common sense just as you would at home.
- Find local non-profit organizations. Your local communities host environmental events all-the-time and local governments are doing their best to bring like-minded companies together to promote sustainable practices.
- Make a business case. The most successful companies in the green arena consider it a key component of their strategy. There are several frameworks available that can help you identify the drivers and impacts of sustainability.


Recent Comments