You have all the key components

to be a competitive web hosting reseller: a great control panel with a full suite of scripts and software, a trustworthy uptime guarantee, a sufficient number of domains, and superior customer service and tech support. Now you must go forth and resell web hosting packages to your customers.

Pay per click (PPC) advertising

can be a powerful marketing tool, if you use the ads effectively to stand out from the teeming crowd. If you aren’t a copywriter, hire someone who knows how to get your ad noticed in 95 characters or less. Web hosting resellers seem all the same: How are you different?

Build powerful content

into your web hosting reseller pages by adding real testimonials from real people. Solicit all your customers for a 50-words-or-less honest opinion and many will respond. Incorporate an exit popup to ask potential customers why they left your site – some of them will tell you. Scatter all those testimonials throughout your website rather than clumping them all together on one page labeled “Testimonials.”

Make it super-easy for customers

to learn about you, not only your webhost reseller package, but you as a business. Make sure someone answers the phone every time it rings during business hours. Set up a quick autoresponder for your email system so it generates an acknowledgement to customer questions, even if it’s just “We received your message and will get right back to you.”

Stop talking about features

and start talking about benefits. They can’t be the same benefits as your competitor’s, either. If you don’t know the power of your web hosting package, your customers won’t know it either. If you can’t give an elevator speech about why you resell web hosting and why your service is unique, your customers will click away to the next guy’s web page.